The rebranding project for 'Pebble and Bark' transforms a pet-friendly hidden cafe in a park to have a prominent presence by balancing a loyal local following with a bold, new visual identity. Rooted in playful nostalgia, the modern retro design direction draws inspiration from picnic themes and vintage picnic aesthetics to create a brand personality that is friendly, inclusive, and familiar. The combination of organic, energetic and minimalist visual language is extended through a warm, accessible colour palette and patterns that complement the cafe's green environment.
CULTIVATING COMMUNITY:
A MODERN-RETRO IDENTITY FOR A PARK-SIDE CAFE
about
Pebble and Bark is a small, pet-friendly café located in a Park, offering good coffee pastries and bites from 6am to 4pm in a relaxed, outdoor setting. The business serves a local community of residents, pet owners, joggers, and park visitors, with growing appeal to younger professionals and tourists.It has a good rapport with the pet-owner community thanks to its convinient location by a dog park.
STRATERGY
1 The café’s current branding lacks distinction and presence as it is relatively hidden and operates with minimal visual communication. This rebrand aims to retain the community focussed engagement while introducing a stronger, memorable identity that can grow the community and support future growth.
2 The design direction can be described as modern yet playful, with a hint of nostalgia in-spired by retro and picnic themes that connects to its park-side location.The updated logo would feel friendly and fun, while being simple and bold. this would be achieved with a combination of a strong typeface and a simple symbol or illustration to reflect pet-friendliness and community .
logo
A layered rectangular logo with soft corners and a custom heart-dog illustration placed on top, reflective of the cafe’s pet-friendly identity.
The name “PEBBLE+BARK” is stacked vertically inside the form in bold custom font
The logo reflects the cafe’s identity through it’s simple, modern and playfull look.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
colour
Earthy tones inspired by nature, to evoke the café’s relaxed and friend-ly ambience. Selection of cool, warm and neutral deep shades.
Brand colours
The core palette is drawn from café materials: morning light, milk foam, apricot pastry warmth, and espresso depth. Use exact values for print and digital production.
Olive Green
HEX #9EC3D8
RGB 158 195 216
CMYK 27 10 0 15
HSL 202 43% 73%
Pantone 545 C
Terracotta Red
HEX #E8E6DC
RGB 232 230 220
CMYK 0 1 5 9
HSL 50 21% 89%
Pantone Warm Gray 1 C
Terracotta Red
HEX #F3CD86
RGB 243 205 134
CMYK 0 16 45 5
HSL 39 82% 74%
Pantone 7403 C
Soft Cream
HEX #3D0202
RGB 61 2 2
CMYK 0 97 97 76
HSL 0 94% 12%
Pantone 4975 C
Sandy Rose
RGB 232 147 15
→ RGB 232 165 146
Pale Steel
RGB 50 16 14
→ RGB 168 205 227
Warm Taupe
RGB 250 241 225
→ RGB 98 153 80
Patterns
Gingham-style checkered patterns in the tertiary colour palette on the soft cream base. The classic picnic-inspired patterns invoke feelings of nostalgia and relaxation. repeat grid pattern of the primary and secondary illustrated icons adds playfulness in a simple way.
Typography
Bold, condensed sans-serif typeface - contemporary, with strong vertical structure and rounded corners, giving it an approachable yet confident tone. Handwritten script-style font that pairs well with the bold main font. It introduces a personal and slightly nostalgic touch with it’s informal nature.
Custom font(modifiedGill Sans MT Ext Condensed Bold)
Dreaming Outloud Script
ASSETS
The stickers set and Loyalty cards - taupe gingham pattern backdrop, the front features which would be stamped with face expressions to mark purchases.
BRAND IN USE
kraft paper packaging ,pastry sleeves coffee cups, barista apron
The rebranding project for 'Pebble and Bark' transforms a pet-friendly hidden cafe in a park to have a prominent presence by balancing a loyal local following with a bold, new visual identity. Rooted in playful nostalgia, the modern retro design direction draws inspiration from picnic themes and vintage picnic aesthetics to create a brand personality that is friendly, inclusive, and familiar. The combination of organic, energetic and minimalist visual language is extended through a warm, accessible colour palette and patterns that complement the cafe's green environment.
CULTIVATING COMMUNITY:
A MODERN-RETRO IDENTITY FOR A PARK-SIDE CAFE
CULTIVATING COMMUNITY:
A MODERN-RETRO IDENTITY FOR A PARK-SIDE CAFE
about
Pebble and Bark is a small, pet-friendly café located in a Park, offering good coffee pastries and bites from 6am to 4pm in a relaxed, outdoor setting. The business serves a local community of residents, pet owners, joggers, and park visitors, with growing appeal to younger professionals and tourists.It has a good rapport with the pet-owner community thanks to its convinient location by a dog park.
STRATERGY
1 The café’s current branding lacks distinction and presence as it is relatively hidden and operates with minimal visual communication. This rebrand aims to retain the community focussed engagement while introducing a stronger, memorable identity that can grow the community and support future growth.
2 The design direction can be described as modern yet playful, with a hint of nostalgia in-spired by retro and picnic themes that connects to its park-side location.The updated logo would feel friendly and fun, while being simple and bold. this would be achieved with a combination of a strong typeface and a simple symbol or illustration to reflect pet-friendliness and community .
logo
A layered rectangular logo with soft corners and a custom heart-dog illustration placed on top, reflective of the cafe’s pet-friendly identity.
The name “PEBBLE+BARK” is stacked vertically inside the form in bold custom font
The logo reflects the cafe’s identity through it’s simple, modern and playfull look.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
colour
Earthy tones inspired by nature, to evoke the café’s relaxed and friend-ly ambience. Selection of cool, warm and neutral deep shades.
Brand colours
The core palette is drawn from café materials: morning light, milk foam, apricot pastry warmth, and espresso depth. Use exact values for print and digital production.
Olive Green
HEX #9EC3D8
RGB 158 195 216
CMYK 27 10 0 15
HSL 202 43% 73%
Pantone 545 C
Terracotta Red
HEX #E8E6DC
RGB 232 230 220
CMYK 0 1 5 9
HSL 50 21% 89%
Pantone Warm Gray 1 C
Terracotta Red
HEX #F3CD86
RGB 243 205 134
CMYK 0 16 45 5
HSL 39 82% 74%
Pantone 7403 C
Soft Cream
HEX #3D0202
RGB 61 2 2
CMYK 0 97 97 76
HSL 0 94% 12%
Pantone 4975 C
Sandy Rose
RGB 232 147 15
→ RGB 232 165 146
Pale Steel
RGB 50 16 14
→ RGB 168 205 227
Warm Taupe
RGB 250 241 225
→ RGB 98 153 80
Patterns
Gingham-style checkered patterns in the tertiary colour palette on the soft cream base. The classic picnic-inspired patterns invoke feelings of nostalgia and relaxation. repeat grid pattern of the primary and secondary illustrated icons adds playfulness in a simple way.
Typography
Bold, condensed sans-serif typeface - contemporary, with strong vertical structure and rounded corners, giving it an approachable yet confident tone. Handwritten script-style font that pairs well with the bold main font. It introduces a personal and slightly nostalgic touch with it’s informal nature.
Custom font(modifiedGill Sans MT Ext Condensed Bold)
Dreaming Outloud Script
ASSETS
The stickers set and Loyalty cards - taupe gingham pattern backdrop, the front features which would be stamped with face expressions to mark purchases.
BRAND IN USE
kraft paper packaging ,pastry sleeves coffee cups, barista apron
The rebranding project for 'Pebble and Bark' transforms a pet-friendly hidden cafe in a park to have a prominent presence by balancing a loyal local following with a bold, new visual identity. Rooted in playful nostalgia, the modern retro design direction draws inspiration from picnic themes and vintage picnic aesthetics to create a brand personality that is friendly, inclusive, and familiar. The combination of organic, energetic and minimalist visual language is extended through a warm, accessible colour palette and patterns that complement the cafe's green environment.
CULTIVATING COMMUNITY:
A MODERN-RETRO IDENTITY FOR A PARK-SIDE CAFE
CULTIVATING COMMUNITY:
A MODERN-RETRO IDENTITY FOR A PARK-SIDE CAFE
about
Pebble and Bark is a small, pet-friendly café located in a Park, offering good coffee pastries and bites from 6am to 4pm in a relaxed, outdoor setting. The business serves a local community of residents, pet owners, joggers, and park visitors, with growing appeal to younger professionals and tourists.It has a good rapport with the pet-owner community thanks to its convinient location by a dog park.
STRATERGY
1 The café’s current branding lacks distinction and presence as it is relatively hidden and operates with minimal visual communication. This rebrand aims to retain the community focussed engagement while introducing a stronger, memorable identity that can grow the community and support future growth.
2 The design direction can be described as modern yet playful, with a hint of nostalgia in-spired by retro and picnic themes that connects to its park-side location.The updated logo would feel friendly and fun, while being simple and bold. this would be achieved with a combination of a strong typeface and a simple symbol or illustration to reflect pet-friendliness and community .
logo
A layered rectangular logo with soft corners and a custom heart-dog illustration placed on top, reflective of the cafe’s pet-friendly identity.
The name “PEBBLE+BARK” is stacked vertically inside the form in bold custom font
The logo reflects the cafe’s identity through it’s simple, modern and playfull look.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
Alternative lock-up of the logo.
colour
Earthy tones inspired by nature, to evoke the café’s relaxed and friend-ly ambience. Selection of cool, warm and neutral deep shades.
Brand colours
The core palette is drawn from café materials: morning light, milk foam, apricot pastry warmth, and espresso depth. Use exact values for print and digital production.
Olive Green
HEX #9EC3D8
RGB 158 195 216
CMYK 27 10 0 15
HSL 202 43% 73%
Pantone 545 C
Terracotta Red
HEX #E8E6DC
RGB 232 230 220
CMYK 0 1 5 9
HSL 50 21% 89%
Pantone Warm Gray 1 C
Terracotta Red
HEX #F3CD86
RGB 243 205 134
CMYK 0 16 45 5
HSL 39 82% 74%
Pantone 7403 C
Soft Cream
HEX #3D0202
RGB 61 2 2
CMYK 0 97 97 76
HSL 0 94% 12%
Pantone 4975 C
Sandy Rose
RGB 232 147 15
→ RGB 232 165 146
Pale Steel
RGB 50 16 14
→ RGB 168 205 227
Warm Taupe
RGB 250 241 225
→ RGB 98 153 80
Patterns
Gingham-style checkered patterns in the tertiary colour palette on the soft cream base. The classic picnic-inspired patterns invoke feelings of nostalgia and relaxation. repeat grid pattern of the primary and secondary illustrated icons adds playfulness in a simple way.
Typography
Bold, condensed sans-serif typeface - contemporary, with strong vertical structure and rounded corners, giving it an approachable yet confident tone. Handwritten script-style font that pairs well with the bold main font. It introduces a personal and slightly nostalgic touch with it’s informal nature.
Custom font(modifiedGill Sans MT Ext Condensed Bold)
Dreaming Outloud Script
ASSETS
The stickers set and Loyalty cards - taupe gingham pattern backdrop, the front features which would be stamped with face expressions to mark purchases.
BRAND IN USE
kraft paper packaging ,pastry sleeves coffee cups, barista apron